For the #CUThere video series, it was important to create a consistent character that would be featured in each video. This character would serve as a connection between the content of the video and the audience (university students).
Conceptual sketches
Ravens logo is owned by Carleton University's Athletics department and could not gain permission to use it. As well we figured the bird mascot would not connect well with the intended audience and Also would take too long to animate.
I created concepts for more a human character instead
Clothes design concepts
We decided to go with the simple CU design with the hood for easy animating. The hood adds character to the silhouette, makes it stand out against the rest of the figures in the video, and provides another connection point between it and the audience as most students today wear hoodies as part of their casual attire.
